Virtual “Cash Mobs” Give People an Opportunity to “Visit” a Store and Shop Via Computer


Downtown Springfield Inc. and its Momentum on Main Street committee are launching a series of online shopping experiences, or Virtual “Cash Mobs,” where local shoppers can visit downtown retail shops and purchase featured items simply by joining us on Facebook Live. The Virtual Cash Mobs will take place on DSI’s Facebook page @DowntownSpringfieldInc every Thursday at noon, starting August 20th, hosted by DSI staff and Momentum volunteers. The first featured downtown business on August 20 will be Reverie Apparel, located at 407 E Adams St.

A “cash mob” is a group of people coordinated to meet and spend money at a local, independent business at a particular time. In the current circumstances of COVID-19, DSI is moving this concept online to support downtown’s small businesses.

“Downtown shops have been hurt so much by our loss of tourists this summer, so it’s really up to us as local shoppers to prioritize some of our spending to help our local businesses make it through COVID,” said Ben Paoletti, DSI Program Coordinator. “The benefits for our entire community are great -- independent retailers return more than three times as much money per dollar of sales to the local economy than chain competitors.”

“Plus, it’s just plain fun,” said Patrick Russell, owner of Reverie Apparel. “For me, it’s an opportunity to show off my store and my products to reach a wider audience, and we’ll try to make the experience as easy and entertaining as possible for anyone who is curious and wants to hop on, watch, ask questions and hopefully buy.”

Each Virtual Cash Mob will take place online where viewers can tune in from the comfort of their home or office to see selected merchandise and items from the featured downtown business and have the opportunity to make purchases.

Downtown Springfield Inc. is committed to helping our local businesses survive and even prosper during this crisis. Be sure to like “Downtown Springfield, Inc” on Facebook for announcements of upcoming DSI “Virtual Cash Mobs.”

Downtown Springfield Inc is a 501c6 business association and nationally accredited Main Street organization with a mission to increase the economic and cultural vitality of Downtown Springfield. DSI started the Momentum on Main Street program in late 2018 to attract a new generation of investors, developers and entrepreneurs to the downtown neighborhood.

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