UnMarketing: Everything Has Changed and Nothing is Different

4/28/2022 4:00 pm - 6:30 pm
Wyndham Springfield City Centre, 700 E. Adams Street, Springfield, IL 62701

The Springfield Sangamon Growth Alliance is pleased to present Author and Speaker, Scott Stratten, to our business community. The event program will include a 45-minute speaker session, a 15-minute Q&A, followed by a cocktail reception and book signing opportunity. You don't want to miss Scott's fast-paced, energetic and comical spin on improving business. Here's a great clip he sent us about being excited to join us for this in-person event! 

{{video=https://youtu.be/MH9S9G9anw8}}

Event Details:

Thursday, April 28, 2022
Check-in: 4:00-4:30 PM
Speaker presentation and Q&A: 4:30-5:30 PM
Cocktail reception & book signing: 5:30-6:30 PM
Location: Wyndham Springfield City Centre, 700 E. Adams Street, Springfield, IL
Cost: $35 per person (register online below)

Thanks to Our Event Sponsors:

UnMarketing: Everything Has Changed and Nothing is Different

The tried and true ways of marketing have turned into tired and old, not to mention ineffective. At the same time, what makes businesses good or bad, successful or not, haven’t really changed. The ability to build relationships and be heard by your market has never been greater, but it is overwhelming to determine what tools to use. This entertaining and thought-provoking talk covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. Scott will show the audience proven ways to connect more than ever before.

Some key lessons:

  • Creating brand-based community
  • Managing online feedback and reviews
  • Sales enablement
  • Keeping integrity and authenticity at the heart of your marketing

An absolute must-get as a speaker!!! Simply brilliant! Laughed so hard I was in tears & I learned a ton. I truly believe I’m a better practitioner than I was when I woke up this morning. Scott Stratten, you’re the best!
— Chad Mitchell - Senior Director, Digital Communications - Walmart

ABOUT SCOTT STRATTEN - FOUNDER, PARTNER, SPEAKER

Scott is an award-winning keynote speaker known for his energy, passion, knowledge, humor, and man-bun. His live and virtual presentations bring UnMarketing to life, energizing attendees, and creating experiences audiences will remember and learn from. Bridging the business gap between the virtual and real-world, Scott’s presentations not only gets people laughing and thinking, but also doing.

Before founding UnMarketing, Scott managed bands in Toronto and went to school for Human Resources, was an HR Generalist at Goodwill Toronto then a National Sales Training Manager for Polyair/Cantar before returning to Sheridan College to become a Business Professor.

He's been fascinated by digital disruption since 1995 when he first got online at school when they installed Netscape Navigator and hasn't logged off since (although he's changed browser programs a few times.)


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